Too many people approach facebook marketing as if it’s a step-by-step process that must be carried out – checklist-style – every day. As a result, you’ll see plenty of webmasters posting a set number of status updates, following a certain number of new people and sharing a specific number of articles, day in and day out.
In fact, facebook and social media marketing represents a great opportunity to engage with your followers and generate both lifelong customers and the market research information needed to keep your product and service offerings fresh. If you aren’t used to using social networking websites in this way, the following options are a few great ways to get started on facebook marketing!
17 Savvy Ways to Boost Facebook Engagement
1 – Add featured stories to your company’s Timeline
Stories running across the width of your profile’s Timeline generate more interest and engagement than standard posts, and allow you to highlight company milestones.
2 – Ask engaging questions once a day
Get in the habit of asking leading questions once a day, and your visitors will get in the habit of engaging with your profile.
3 – Post shareable pictures
People love to share pictures, so either create your own or find interesting, royalty-free images for your visitors to share.
4 – Offer incentives to like your Page
Create an app that leads visitors to a special discount code or free giveaway product in exchange for a Facebook “Like.”
5 – Advertise for “Likes” on Facebook
Instead of running Facebook ads that lead to your website, post advertisements that encourage users to “Like” your page instead.
6 – Rotate your Facebook ads daily
Facebook Ads suffer from high burnout rates, so try rotating your ads every day to keep engagement high.
7 – Add a “Follow Us on Facebook” link to your email newsletters
Any time you’re reaching out to your customers, make sure you include an encouragement and a link back to your profile
8 – Add social sharing icons to your blog posts
Your visitors are busy people, so make it easy for them to share your content by including social sharing icons on each post.
9 – Connect your Facebook profile to your blog to auto-post new content
The new “Facebook for WordPress” plugin makes it easy to ensure your Facebook fans are able to connect with all your new content.
10 – Customize your Timeline application graphics
Adding your own custom images to your Facebook Timeline creates a consistent brand image and a greater connection between you and your audience.
11 – Post exclusive video content to your Page
Sharing unique content with your Facebook fans is a great way to keep them coming back for more.
12 – Ask fans to share your profile with others
Sometimes, a direct request that leverages your existing subscribers can be the best way to build your fan base.
13 – Respond to follower comments on your Page
Demonstrate that you’re interested in what your fans have to say by responding to all comments left on your profile.
14 – Develop your own social engagement Facebook app
Take your fan engagement to the next level by offering unique, interactive apps that provide additional value to users.
15 – Update your profile and cover pictures regularly
Keeping things fresh on your Timeline shows your readers that you’re committed to maintaining your social networking presence.
16 – Experiment with promoted posts
The jury’s still out on how effective Facebook’s promoted posts are overall, but for many businesses, they’re worth a try!
17 – Buy Facebook Likes
Whether you are looking to become more popular, gain more customers, increase your visibility or boost your search engine ranking, when you buy facebook likes or social media services, you are helping improve all of these opportunities. Boost your credibility, customers confidence, achieve amazing business results and many more.